Building Dragons: Digital Transformation in the Experience Economy (Kindle Edition)
Author: Daniel Newman
Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.
Daniel Newman is the Co-CEO of V3B, a leading B2B Digital Marketing Agency, CEO of Broadsuite Media Group and a four-time Amazon Best Selling Author. A leading speaker on Technology, Marketing and Social Business, Daniel is a frequent contributor to Forbes, Entrepreneur and The Huffington Post.
Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, author of three best-selling books, and an acclaimed keynote speaker. He develops digital strategies, deploys social business capabilities, and aligns corporate programs to business goals. Newman and Blanchard are frequent collaborators in the change management, technology and social media business space. Their first book together, The Ultimate Field Guide to Digital Program Management, helps managers streamline digital programs, achieve greater ROI from initiatives, and teaches employees how to present cases for enterprise-wide adoption, to enhance the customer experience and ultimately sell more.