There Is No B2B or B2C: It’s Human to Human: H2H
Author: Bryan Kramer
As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds” to tell the stories of products and services to their buyers and partners.
The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes.
In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again.
Specifically, you’ll learn: – The Four Rules of Social Context – How Human Sensory Building will make you a better Marketer – The Secrets to Making Ideas Crowd Worthy, with real world examples – How to be “Delightfully Disruptive” – Insights into building a Social Business – What it means to have a “Focker Moment” and why they should be celebrated Embedded are short intimate video conversations with some of today’s most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center.
If you’re looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Bryan Kramer is a renowned global keynote speaker, consultant, trainer, bestselling author and business strategist who consults Fortune 500 clients such as IBM, Dell and Intuit on humanizing business. He’s also one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H “Human to Human” business movement. He will make you laugh until you cry, inspire and delight audiences, and connect with them using humor, emotion and understanding to learn why being human is your competitive advantage.
An experienced interviewer and host, Bryan has spoken with the greats, including Ted Turner, Founder of CNN and philanthropist; George Zimmer, Founder of Men’s Wearhouse; and interviewed John Grisham, renowned fiction author of 30 novels and nine blockbuster films including The Firm, Runaway Jury, and The Pelican Brief.
With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject. He was dubbed the “Zen Master of Digital Marketing” by Forbes.
TED Talks feature the world’s most innovative and influential speakers. In 2014, Bryan Kramer spoke at TED sponsored by IBM, a TED-curated event featuring a diverse group of speakers, scientists, technologists and entertainers. Bryan’s talk, titled “Why Sharing is Reimagining Our Future”, demonstrates the power of sharing when inspiration combines itself with reach and technology. TED enrolled Bryan to conduct its first live social experiment, and the results were stunning, earning 21 million impressions on Twitter in just four hours, spanning the globe to over 10 countries.
Watch Bryan’s TED Talk here: https://www.youtube.com/watch?v=NCNBciUUO-I
Bryan’s first book, “There is No B2B or B2C: It’s Human to Human #H2H” rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, H2H was named as the number one buzzword for 2015 by The Writer. In 2016, Sprout Social named H2H one of the top 7 most important marketing terms to know.
His latest book, “Shareology: How Sharing is Powering the Human Economy”, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning, Strategic Planning, Hot New Releases and Communications and Business Best Sellers Top 25, as well as Jack Covert Selects list on 800 CEO Reads.
Shareology has been translated into two languages, Chinese and Russian. The book explores the history, art and science of sharing, and illustrates why sharing and being human is what gives us a unique competitive advantage as individuals and brands.
“Shareology balances the rational and emotional facets of the new global attention and information currency…sharing,” said Jay Baer, New York Times best-selling author of Youtility
“If you want to become an authority on the marketplace you serve, the best way to do that is to share others work. Kramer is the best at showing us how to do it and why,” said Robert Scoble, Futurist, Upload VR
Bryan has appeared on many including Social/Content/Digital CEO and Global Marketing leader, including:
● Top 50 Most Influential in Artificial Intelligence in 2017 – Onalytica
● Top 30 Most Influencer Social Media Influencers in 2015 and 2016 – Onalytica
● Top 50 Social CEOs on Twitter Globally – Huffington Post
● Top 25 Influencer to Follow – Forbes
● 25 Social Media Keynote Speakers You Need to Know – Inc.
● 100 Most Influential Tech People On Twitter – Business Insider
● Top 100 Tech Influencers on Twitter for 2014 – Globe Runner
● 13 Top Social Selling Individual (PureMatter #44 Top Social Selling Brand) – Onalytica
● Featured Writer on SocialMediaToday.com, Business2Community & IBM Social Business
● Host of “The BK Show” podcast series, in the Top 100 Marketing Podcasts on iTunes
● Weekly #H2HChat Live Video show and Twitter chat every Monday at 12pm PST
● Host of the Substance Luminary Video series
Bryan is the CEO/Co-founder of PureMatter Consulting (www.purematter.com) with his wife and author Courtney Smith Kramer (21 Reasons Creativity is Like Sex). The pair also founded an online membership community called the Human Marketing Club (www.H2HClub) where they help entrepreneurs get clear in their message and learn marketing and how to humanize their business.