Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv (Kindle Edition)
Author: Kathy Klotz-Guest
Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work.
Kathy Klotz-Guest, MA, MBA, MLA, is a business storytelling strategist, author, speaker, and comedian. Founder of Keeping it Human, her mission is to help organizations turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover boldly creative ideas for marketing content, products, branding and more. She calls them idea orgasms!
A podcaster (Keeping it Human’s Improvised Marketing Show), stand-up comic and improviser, Kathy has written two other short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” Her work has been published in Convince and Convert, Business of Story, Marketing Profs, Ragan.com, PR Daily, Business2Community, and CustomerThink. Her 7-year-old is still her favorite audience to make laugh.